Active Water Soluble CBD Review

Active Company Overview

Active is a relatively new company launched in 2019 with the goal of not only improving their customers’ health, but also the health of the community in general. 

They strive to make the best products with the finest CBD oils available. Active uses 100% decarboxylated (another word for activated) high CBD Colorado-grown hemp oil that is more bioavailable than the raw CBD oil many other companies use.

The quality of their products is at the center of everything they do, which allows them to create a unique product line that is highly effective while being substantially differentiated from the competition.

If you’re interested in learning more about the products, stick around —we’re going to give you a full review breakdown of our experience with the Active water soluble CBD oil, including whether you should try it for yourself.

Active Water Soluble CBD at a Glance

Active water soluble CBD oil is available in 300mg or 900mg glass eyedropper bottles and comes in four flavors: Cinnamon, Vanilla, Unflavored, & Berry.

This top-rated water-soluble CBD product features a dark blue glass bottle with a simplistic white label that compliments the blue perfectly. The bottle itself is made out of a select type of glass that prevents UV-light from penetrating it.  This helps maximize the oil’s shelf life.

When drawn into the dropper, the oil has an opaque, cloudy appearance that for conventional CBD oil would be alarming, but is actually the standard look for water-soluble CBD.

The cloudiness is due to the emulsified particles that encapsulate the CBD. These nanoscale encapsulations block a portion of the light, thus causing the solution to be opaque. The smaller the particles, the more translucent the product, and generally the better it is at delivering CBD.

Below we’ve included photos of both conventional CBD oil and Active water-soluble CBD oil mixed into glasses of water so that you can see the difference.

Active Water Soluble CBD Quality

According to Active, their water-soluble CBD oil products use pure water-soluble, 100% bioavailable, hemp-derived cannabidiol imported from Colorado, USA. The hemp is grown without pesticides and is non-GMO.

Active uses a clean CO2 extraction process to ensure the oils leave no harsh chemicals behind and don’t harm the environment or the community in the process. These water-soluble CBD oils are among some of the best in terms of sustainability.

Each product contains a QR code that can be used to reference a third-party lab test conducted by Botanacor, which is posted on their website. One thing that concerned us was that the posted lab test results only contain testing for cannabinoid potency; this was immediately a red flag to us. 

Fortunately, when we reached out to the company via email, they promptly replied with full lab test results of each product testing for heavy metals, microbial, pesticides, and mycotoxins which passed with flying colors.

They further quelled any concerns by explaining that they do a thorough test of the bulk shipments of oils/extractions used to formulate the products. Then, once the products are bottled, they’re sent out for a second test to verify cannabinoid levels, which get posted on their website and updated every time a new batch is created.

Another important thing to mention is that Active manufactures the products in an ISO 7 cleanroom under food-grade licensing from the Colorado Department of Public Health and Environment (CDPHE). After doing some digging, we can confidently say that overall the quality assurance process that Active implements is far superior to most of the industry.

Ingredients: Vegetable Glycerin, Purified Water, ACTIVE CBD OIL™ Gold Formula (Medium Chain Triglycerides, VEDD (Vitamin E Dimer Derivative), Mono- and Diglycerides, and Fatty Acids), and Natural Flavors.

Active Water Soluble CBD Flavor

Active water soluble CBD oil is available in four flavors: Unflavored, Berry, Cinnamon, & Vanilla. For this review, I only ordered the unflavored formula, so I’ll update this in the future with the other three flavors once I try them.

Blue glass eyedropper bottle with white eyedropper, white label, grey/black writing, and a white background.

Unflavored – This water-soluble CBD oil features a very bitter flavor that is extremely potent and leaves quite the aftertaste in your mouth.

The nanoparticles allow the bitter cannabinoids to penetrate the saliva coating the tongue, contacting the taste buds more than when dissolved in oil, which produces a strong flavor.

If you’re sensitive to bitter foods, this might not be the best option for you.

Active Water Soluble CBD Price vs Value

When compared to traditional CBD oil that has an industry average price of $0.104 per milligram, Active water-soluble CBD seems a bit expensive. But once you have an in-depth understanding of the product, you’ll realize that water-soluble CBD is worth every penny.

The plasma concentration of CBD increases over 4x on average with water-soluble formulas in humans. The peak concentration is reached 3x faster on average. 

Generally, faster absorption produces a stronger effect. This is specifically comparing the water-soluble CBD formula to a comparable MCT oil-based formula that is swallowed by adults.

Because it is so much more effective than traditional CBD oils, you won’t need to use as much water-soluble CBD to attain the same results, allowing you to get more doses out of each bottle.



Active Water Soluble CBD – 300mg Broad-Spectrum or Full-Spectrum

$44.99 ($.15)

Active Water Soluble CBD – 900mg Broad-Spectrum or Full-Spectrum

$94.99 ($.106)

Active Company Reputation

Active was founded in 2019 and the team has spent the past few years perfecting their CBD products to ensure that they’re pure and effective. 

In this short period of time, they’ve managed to accumulate hundreds of positive reviews across their product line (including this one), providing a decent amount of social proof.

They don’t have a flashy website or spend massive amounts of money on marketing campaigns, but one thing’s for sure, they’re extremely knowledgeable about CBD and cannabinoids in general. 

I reached out to them multiple times and they responded to all of my questions and concerns in a timely manner with highly educated in-depth answers. When you pair this kind of industry expertise with a unique product line, the results speak for themselves.

Active CBD Oil homepage to the company website.

Final Thoughts

Overall, this is one of the most effective water-soluble CBD products that we’ve ever come across. When taken sublingually you can quite literally feel the effects start to creep up on you within minutes, which is amazing for anyone looking for fast-acting relief.

The only negative thing to say is that the taste isn’t particularly pleasant. In our opinion, this is a very minor complaint when you compare the effectiveness of this product vs traditional CBD oil or tinctures. If you can stomach the bitter taste the results are well worth it.

There’s been a lot of hype around water-soluble CBD products, but I can wholeheartedly say that Active lives up to the hype and their innovation puts traditional CBD products to shame. 

The concentration and quality of your CBD products make all the difference. When you make the decision to buy Active water-soluble CBD oil, you are making a commitment to innovation and quality.

Active Water Soluble CBD


Score 4.3/5

Review Breakdown



✔️Superior Absorption

✔️Fast Acting

✔️Available In Broad Spectrum & Full Spectrum

✔️4 Flavors To Choose From

✔️High Quality Ingredients

✔️30 Day Money Back Guarantee

✖️Bitter Taste



Price vs Value


Company Reputation


Buy Active Water Soluble CBD Online

Free U.S. Shipping

Frequently Asked Questions (FAQs)

What is water soluble CBD?

Water-soluble CBD is essentially cannabinoids or CBD that can be easily dissolved into water. Conventional CBD products, like oil-based tinctures, don’t break down easily into water and therefore can be hard for the body (which contains high amounts of water) to fully process and break down.

As a result, water-soluble CBD has a higher bioavailability than conventional CBD oil or CBD products. Having a higher bioavailability means that these products are absorbed better and more quickly into the body and will produce faster and stronger effects.

Water-soluble CBD, as we’ve discussed in our article, is an incredibly effective way to ingest CBD. If you’ve decided to try out or buy water-soluble CBD, be sure to seek out only the top-rated water-soluble CBD products. 

For information about top-rated water-soluble CBD products and other product recommendations, be sure to check out our directory here. There you’ll find all sorts of products, information, and ways to purchase the products that are best for you.

Difference between water soluble cbd and cbd oil

The main difference between water-soluble CBD and conventional CBD oil is the way that the product interacts with water at a molecular level. Thanks to nanotechnology, CBD particles can be broken down and made to dissolve better into water (and the body as a result). 

Water-soluble CBD tends to produce stronger and faster effects than conventional CBD because it dissolves easier into water. Our bodies, including the organs that absorb cannabinoids and interact with them, are largely made up of water, so it’s not hard to see why solubility can be an advantage.

When looking to buy water-soluble CBD or wondering what to expect, it helps to remember that, though it’s water-soluble, the product is still CBD. 

CBD oil benefits and water-soluble CBD benefits (lessened anxiety, relaxation, better sleep, etc.) are very similar; you just may have a more intense experience with water-soluble products. 

Water-soluble CBD also doesn’t come in as many individual forms or different product types as traditional CBD; water-soluble smokable CBD flower or hemp, for instance, aren’t an option, but water-soluble CBD tinctures or oils are.

Whether or not conventional CBD or water-soluble CBD is right for you is up to your individual needs and preferences. If you frequently use CBD or use it to treat chronic conditions, you might find water-soluble CBD to be more effective – others might find it too intense or prefer other product types.

What is water soluble CBD used for?

Water-soluble CBD is used for many of the same reasons that conventional CBD oils and other CBD products are used for. CBD has anti-inflammatory properties, making it a great treatment for chronic pain, and is also known to produce calming effects that can help ease anxiety and promote relaxation.

CBD oil benefits are quite similar to water-soluble CBD benefits. It is worth noting, though, that water-soluble CBD breaks down more efficiently into the body and might be a better investment for those who regularly use CBD products.

Top-rated water-soluble CBD can be very potent and high-quality (see our discussion of Active water-soluble products above). If you’re looking to buy water-soluble CBD products or any other CBD and hemp-related products, be sure to look through our directory for amazing deals, lots of important details, and reviews of various leading products.

Is water soluble CBD worth it?

If you’re looking to get the most powerful and efficient experience possible from your CBD product, then it’s likely worthwhile to invest in one that’s water soluble.

Water solubility means that your product will have a much easier time breaking down and absorbing into the body; more of it can be released faster, producing more instantaneous and satisfying results.

Unlike full-spectrum products, which bring the risk of exposure to small amounts of THC, water soluble CBD allows users to maximize the potential of their product without consequence.

Though they may come with a heftier price tag, for regular CBD users, water soluble options can be very beneficial.

What are the benefits of water soluble CBD?

The main benefit of water soluble CBD is its bioavailability. Bioavailability refers to how much and how quickly a substance is absorbed into the body; the higher the bioavailability, the faster and stronger the product is.

Water soluble products, therefore, are a great way to go if you rely on CBD for pain management, anxiety treatment, or another long-term concern.

These products might help you save money over time even if they cost more from the get-go, and you’re likely to enjoy your experience more.

How long does water-soluble CBD take to kick in?

Depending on the product type, you can generally expect water soluble CBD products to kick in within 15 to 45 minutes or so. 

In general, the longer it takes the product to begin to be broken down and absorbed, the longer it takes to feel effects. So, product types that enter the stomach, for instance, take more time to begin to work their magic.

Water soluble CBD oil and tinctures or other edible products still produce results faster than their typical counterparts; you may notice stronger effects sooner, too, or feel as though these strong effects last for more time.

Josh Murdoch

Josh Murdoch

I was born with Cystic Fibrosis, and although it is incurable, CBD and THC have been allowing me to live my life as a healthy adult now for years. For that reason, I’ve dedicated my career to spreading the good news about cannabinoids. Currently, I work for a vertically integrated cannabis company called Unrivaled Brands that operates in California, Oregon, and Nevada. Previously, I worked on two cannabis farms in northern California, one of which was located in the famous Humboldt County. I’ve also managed a medical cannabis delivery service in Marin County, California. I created CBD Facilitator to share what I’ve learned, and to recommend the best products that I have found in this chaotic market.

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CBD in dark green over Facilitator in black with a black cannabis leaf and black tincture bottle and eyedropper to the right.

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Our goal is to educate you on all things CBD, enabling you to navigate this vast unregulated industry like a pro. We know all too well how overwhelming it can be to find trustworthy brands in this crowded market, so we’re here to help!

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